The UK cosmetics market was worth over £9 billion in retail value terms in 2016 and continues to grow steadily, and in Europe is one of the top five markets in terms of size, worth an estimated combined €77 billion.
The cosmetics market is also heavily reliant on innovation, a key component in driving the industry’s continued growth. Cosmetics manufacturers are continually developing new technologies and products to respond to the ever-changing needs and lifestyles of consumers and environmental developments.
Such is the pace of innovation that it’s estimated that around a quarter of all the products on the market at any point in time are either new or improved. When combined with the fact that it normally takes several years of innovative research and formulation before a new product is launched further underlines the investment levels involved and importance for long term success.
Another trend has been in the rapid growth in online sales of cosmetics. The e-commerce channel is ideally suited for repeat cosmetics purchases, where sampling and try-before-you-buy services are less important. The 24/7 availability and easy access of e-commerce sellers has further boosted this channel.
Packaging innovation and excellence has long been closely associated with the cosmetics sector. Given the high value of most cosmetic products, the importance of excellent product presentation and the growth of online sales and distribution channels, AirPack is constantly developing new lightweight and highly protective inflatable packaging for our cosmetics manufacturing and distribution clients. AirPack’s challenge is always to ensure our own innovation skills and research and development capabilities in our factory keep pace with the needs of our cosmetics industry customers, which always keeps us on our toes!
We look forward to demonstrating a number of these new inflatable packaging products for the cosmetics market at the Packaging Innovation Show in Birmingham at the end of February.
E-Commerce Packaging For Shipping – Rigid vs Flexible PackagingBy Richard • March 12th, 2019
Technology is constantly changing the way we shop and obtain products. We live in an instantaneous world where you can order just about anything online and have most products arrive at your door within days or even hours.Read more...
10 Packaging Facts That Might Surprise YouBy APSAdmin • January 16th, 2019
We interact with packaging many times each day and there’s no doubt we often take it for granted and frequently under-appreciate it. Packaging plays a vital role in our lives – here are 10 packaging facts you may find surprising.Read more...
Packaging Trends For 2019By Richard • December 6th, 2018
Well, another year has come and almost gone. As is customary at this time of year, here is AirPack’s view of some of the trends in the packaging market we’re likely to see in 2019. E-Commerce The growth in online sales and e-commerce, whilst not new, continues at a remarkable rate,Read more...
Back to blog