As we enjoy the last days of what has been a glorious summer it seems difficult to turn our attention to the run up to Christmas just yet (and apologies for mentioning it so early!)
However, Black Friday, which this year is on 23rd November (that’s 6 weeks and counting…) is now one of the biggest shopping days of the year and is not as far away as we might like to think.
Black Friday has firmly established itself in the UK retail calendar and last year over 80% of retailers offered promotions and deals of some kind. The expectation this year is for the average shopper to spend around £200 during this 24 hour shopping frenzy, with overall combined sales from the weekly period around Black Friday and Cyber Monday estimated to be well over £5 billion.
If your business is expecting a sales surge, you need to start planning now how to handle the sharp increase in orders to ensure your business can maximise on the opportunity and deliver a great customer experience along with the physical goods.
As well as planning your promotion and product stocks, you’ll need to make sure your packaging and dispatch area is well prepared and that you have all the right packaging materials you need to ensure everything goes as smoothly as possible. Speedy and effective dispatch, and avoiding costly breakages and returns are clearly essential.
As packaging experts we manufacture and distribute protective inflatable packaging across Europe to protect everything from computers and electronics, glass bottles and mirrors, to valuable fine art.
Contact our sales team today on +44 (0)1256 300480 for advice and support on effective packaging for fragile or high value items.
Packaging Trends For 2019By Richard • November 30th, 2018
Well, another year has come and almost gone. As is customary at this time of year, here is AirPack’s view of some of the trends in the packaging market we’re likely to see in 2019. E-Commerce The growth in online sales and e-commerce, whilst not new, continues at a remarkable rate, and was estimated to […]Read more...
Keeping Your Shipping Costs LowBy Richard • October 22nd, 2018
Minimising the costs of your product shipping is all about building cost-efficiency from the start of your logistics process, which means planning and optimising the best packaging options from the outset. Get Yourself The Best Protection Preventing damage to your product has to be the first consideration. Damage and returns cost you money, plain […]Read more...
Is Plastic Getting an Unfair (W)Rap These Days?By Richard • August 17th, 2018
Plastic is the focus of much attention in the media and elsewhere at the moment and is being demonised for it’s damaging effects on the environment. But is the negative press entirely justified, and is paper and cardboard necessarily a better option for the environment? First things first: plastics waste is certainly a big problem […]Read more...
Back to blog