As we enjoy the last days of what has been a glorious summer it seems difficult to turn our attention to the run up to Christmas just yet (and apologies for mentioning it so early!)
However, Black Friday, which this year is on 23rd November (that’s 6 weeks and counting…) is now one of the biggest shopping days of the year and is not as far away as we might like to think.
Black Friday has firmly established itself in the UK retail calendar and last year over 80% of retailers offered promotions and deals of some kind. The expectation this year is for the average shopper to spend around £200 during this 24 hour shopping frenzy, with overall combined sales from the weekly period around Black Friday and Cyber Monday estimated to be well over £5 billion.
If your business is expecting a sales surge, you need to start planning now how to handle the sharp increase in orders to ensure your business can maximise on the opportunity and deliver a great customer experience along with the physical goods.
As well as planning your promotion and product stocks, you’ll need to make sure your packaging and dispatch area is well prepared and that you have all the right packaging materials you need to ensure everything goes as smoothly as possible. Speedy and effective dispatch, and avoiding costly breakages and returns are clearly essential.
As packaging experts we manufacture and distribute protective inflatable packaging across Europe to protect everything from computers and electronics, glass bottles and mirrors, to valuable fine art.
Contact our sales team today on +44 (0)1256 300480 for advice and support on effective packaging for fragile or high value items.
Black Friday 2020By Richard • October 15th, 2020
Black Friday is now established as a firm part of the business calendar and is a major opportunity for e-commerce and high street stores to boost sales in the all-important run up to Christmas. Start planning now for an increase in orders.Read more...
54,000 Air-Filled Wonders!By Richard • July 8th, 2019
With the Wimbledon Championships now in the second week and seeing all those tennis balls being hit around the courts we got to thinking about those often overlooked and yet critical air-filled yellow balls. Inflatable stuff is what we’re all about, after all!Read more...
English Wine Week 2019By Richard • May 22nd, 2019
With English Wine Week about to get underway for another year the English and Welsh wine industry has never been in better health and goes from strength to strength each year. In 2018 annual UK wine production reached 15.6 million bottles.Read more...
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